Friends raising glasses of red wine outdoors

Event Management · Wine Tastings · Logistics

Wine events, reimagined.

Sensible Promotions is a specialist event company for the wine and drinks trade. We take events from first idea to final glass and handle every detail in between, so you can focus on the wine and the people in front of you.

Start a project Our services

01 — Who we are

We are a hands-on event company built around wine. We take your event from the initial idea through planning and production to delivery on the day. Our strength is the drinks industry, where careful product handling, attention to detail and seamless logistics are non-negotiable.

A row of wine bottles lined up for a tasting
  • Led byKristie Franz
  • Experience10+ years
  • Working acrossUK & Europe
  • Obsessed withWine, obviously

02 — What we do

Three ways to pour it on.

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01
A guest enjoying a glass of white wine at an evening event

Trade

Large-scale trade tastings

One experienced point of contact from concept to completion. We take care of venue sourcing, budgeting and floor planning, producer and exhibitor liaison, registration, glassware, wine logistics, staffing and on-site management.

The result is a professionally run tasting that lets producers, importers and brands do what they came to do: show their wines, build relationships and do business.

Venue sourcingBudgetingFloor planningExhibitor liaisonRegistrationGlasswareWine logisticsStaffingOn-site management
02
Guests laughing with glasses of wine at a rooftop gathering

Consumer

Consumer experiences

Fun, educational and immersive experiences centred on wine and discovery. Interactive tastings, expert guidance, themed environments, guest speakers and event journeys that bring products and their stories to life.

Everything is designed to make learning enjoyable and open to everyone, from the curious newcomer to the seasoned enthusiast.

Interactive tastingsExpert hostsThemed environmentsGuest speakersEvent journeys
03
A host pouring red wine at a private tasting table

Corporate & VIP

Corporate & VIP experiences

Bespoke wine experiences built to entertain, engage and leave a lasting impression. From intimate client dinners and private tastings to large-scale hospitality and exclusive VIP moments, every element is tailored to the audience, the occasion and the brand.

Concept, venue, wine selection, expert hosts, food pairing, styling, guest management and on-the-day delivery. All handled, so every guest feels genuinely looked after.

Client dinnersPrivate tastingsHospitalityFood pairingStylingGuest management

03 — How we work

Idea to last orders.

Four stages, one point of contact, no surprises on the day.

  1. 01

    Concept

    We start with the idea, the audience and the outcome you need, then shape an event around it.

  2. 02

    Plan

    Venue, budget, floor plan, producers, logistics. Every detail mapped before a single bottle moves.

  3. 03

    Produce

    Registration, glassware, staffing, styling, guest journeys. The experience is built piece by piece.

  4. 04

    Deliver

    On the day we run the room so you don't have to. Calm, quick and completely on top of it.

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Years in wine events
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Point of contact
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Event specialisms
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Details left to chance

Let's make something worth raising a glass to.

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